Today, to reach your customers, it is not enough to have a good product, you need a platform to promote it. This book is a step-by-step guide to creating one. It has never been easier, cheaper and more feasible to do this than now. Michael Hyatt, former CEO and current chairman of the board of one of the largest publishing houses in the United States, Thomas Nelson, invites the reader into the new world of social media and tells how to achieve success with their help. The author teaches readers not only to expand their presence on the Internet, but also to receive a stable income from this.