One of the most brilliant reformers in modern trade, Jeff Bezos, became famous thanks to his enthusiasm and bold ideas. Having created the world's largest online bookstore, Amazon.com, by the beginning of the 21st century he had turned it into a giant supermarket with the widest range of products, a market value of $19 billion and issuing shares on the public market.

Today, Amazon is looking for its place in the new reality of e-business. What unexpected steps will Bezos take this time?

The book reveals the secrets of the world's most successful online business and tells how Bezos plans to solve the problem of profitability by developing a bright prospect for investors, promising new products and services to the site's customers and offering a new business model to entrepreneurs and business leaders. You will learn about new deals and alliances, business schemes and plans of the e-business superstar.

The book will help managers, entrepreneurs or investors learn from Amazon's remarkable success story. This book is both an inspiring success story and an invaluable training course for the next generation of winners.