Have you ever wondered why K-pop became so popular? How did you manage to enter the world stage in a very short time and win the hearts of fans from all over the globe? In his book, the author, an expert on Asian culture, explains this phenomenon and its impact on the modern media industry, and also talks vividly and clearly about the idols themselves, about their interaction with fans, the media and social networks. “K-POP. Live performances, fans, idols and multimedia" is a real find not only for fans of Korean artists, but also for all music lovers interested in the inner workings of the music world.