8 Chrysler Laws: Business Laws That Made Chrysler One of the World's Most Successful Automotive Corporations
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The book by Robert A. Lutz, vice chairman of the board of directors of Chrysler Corporation until 1998, and now vice president of General Motors, wittily and surprisingly frankly tells the story of the revival and transformation of Chrysler Corporation into one of the most profitable automobile companies in the world. This book is not just a fascinating story of Chrysler's success, it is a unique, unconventional guide to doing business, written by the current top manager of a major corporation. Robert Lutz's management methods and techniques are universal and can be usefully applied in any industry. In the second, expanded and revised edition, the author offers the reader a new eighth law, which sounds even more provocative than the previous seven: “If you have a huge rat hole, do not try to lure the rats out with cheese. Use a flamethrower." The book is addressed primarily to managers, entrepreneurs, students and teachers of economic universities, but will also be of interest to the general public.
Data sheet
- Name of the Author
- Роберт Лутц А.
- Language
- Russian
- Translator
- Александр Владимирович Лисовский
Мария С. Шалунова