“This book is one of the best in the world on the issues of persuasion and influence!” This point of view is shared by leading Russian and foreign psychologists who have become acquainted with it. The book provides a brilliant, witty analysis of the patterns, motives and results of "mass persuasion efforts to influence how we think, what we buy, how we vote, and what we value." In the book, the reader will find a wealth of information about the history of propaganda, about modern research in social psychology, about methods of persuasion in action, about ways to protect against manipulation.AGE OF PROPAGANDA: The Everyday Use and Abuse of Persuasion

Anthony R. PRATKANIS and Elliot ARONSONUniversity of California, Santa CruzRevised EditionW. H. Freeman and companyNEW YORK2001

THE AGE OF PROPAGANDA: Mechanisms of Persuasion, Everyday Use and Abuse.Anthony R. PRATKANIS, Elliot ARONSONUniversity of California, Santa CruzThird International EditionSt. Petersburg"Prime-EUROZNAK"Moscow"Olma-Press "2003