At the turn of the century, new technologies began to attract our attention. The power of the software became apparent. The Internet has begun to change business processes. We have seen the exponential growth of digital capabilities and the emergence of digital platforms. Businesses, especially technology companies, have begun to view the world around them not as industries, but as ecosystems. Observing these trends, I wondered: What would a competitive strategy based on ecosystems rather than industries look like? Since I began this work , digital forces continue to gain momentum. Sensors and the Internet of Things (IoT) are now ubiquitous in the industrial world. The power of data is clear to everyone. The need to move from industrial to digital thinking has never been more urgent. In other words, the future of competitive strategy has arrived. This book lays the foundation for the digital future of competitive strategy. I hope you enjoy reading it as much as I enjoyed writing it.