Clientology. What do your customers really want?
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
The book proposes a new methodology for assessing and understanding consumer behavior. By applying it, smart companies will be able to make significant money without spending a single ruble on traditional marketing research. The methodology is based on modern discoveries in the fields of sociology, psychology and behavioral economics. Dozens of examples will help you refine your ideas and come up with new ways to attract customers. The book will be useful to everyone who is interested in the psychology of the buyer - businessmen, politicians, marketers.
FL/397929/R
Data sheet
- Name of the Author
- Филип Грейвс
- Language
- Russian
Products from this category:
The book proposes a new methodology for assessing and understanding consumer behavior. By applying it, smart companies will be able to make significant money...