Direct marketing
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The author is one of the famous researchers in direct marketing and heads the institute of the same name in Germany. The book tells how to organize a direct marketing campaign, make direct mail, compose and publish advertisements with a coupon for ordering the advertised product, publish newspaper supplements, organize radio and television advertising, etc. The author answers 99 of the most pressing questions that most often arise among specialists involved in direct marketing. For business people.
3rd edition
FL/878050/R
Data sheet
- Name of the Author
- Зигфрид Фегеле
- Language
- Russian
- Translator
- Н. И. Врублевская
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The author is one of the famous researchers in direct marketing and heads the institute of the same name in Germany. The book tells how to organize a direct ...