Much of what will happen in the next 30 years is inevitable and predetermined by today's technological trends. Kevin Kelly, one of the leading thinkers of our time, shows how today's changes, not always noticeable, will ultimately change the world. The book describes 12 trends that complement each other, intensify and inexorably change society, politics, economics, principles of interaction and humanity itself thinking. All this can be turned to your advantage, but only if you understand what is happening now. Kevin Kelly’s book will be useful to everyone who wants to find the right direction - for business, study, life in general - and understand where to invest, what to study, how to work and generally live in a rapidly changing world. Published in Russian for the first time.