The death of Steve Jobs in 2011 left a gaping wound in one of the most innovative companies in history. Jobs was more than just Apple's legendary founder and CEO—he was the living embodiment of a global megabrand. It was hard to imagine that anyone could take his place, much less the modest and inconspicuous Tim Cook, whom many considered nothing more than a workhorse. Many predicted an imminent disaster for Apple. But nine years have passed, and Apple is doing great. This book is about a man who took the risk of replacing someone who was irreplaceable and, through strong leadership, an innovative production and distribution system, and a dedication to his values, achieved more than anyone could have imagined.