"The basics of Internet marketing. Everything you need to know to open your store on the Internet" is a detailed guide that will help anyone who plans to start their own business in the big world of the Internet. The book examines the main aspects of Internet marketing, from strategy development and target audience selection to product promotion and customer relationship building. The authors explain in detail the concepts of SEO (search engine optimization), SMM (social media), e-mail marketing and other tools that will help develop business on the network effectively and successfully. In addition to theory, the book contains vivid practical advice, case studies of successful companies, and exercises for self-testing. "Basics of Internet Marketing" is an indispensable guide for those who want to become a successful entrepreneur in the virtual space and expand their opportunities in the e-commerce market.