The manual for the first time presents an increased composition of emotional speech influence techniques - 32 psychological arguments and 52 speech tactics that have an emotional charge. Much attention is paid to various emotional reactions to the emotional speech influence carried out. 80 exercises provide the necessary training in recognizing, understanding such influence techniques and in their skillful use in one’s own speech. Factors that contribute to the emergence of speech emotions and emotional reactions to their expression are also considered. For teachers and students of university courses “Rhetoric”, “Fundamentals of Speech Communication”, “Russian Language and Speech Culture”, etc., as well as for a wide range of readers.< /p>