The brilliant courtier and connoisseur of people, La Rochefoucauld, said in his time: “The world more often rewards the appearance of virtues than the virtues themselves.” But how can a truly talented person act, who is not noticed against the backdrop of more confident rivals? Jack Nasher, professor of management and world-renowned business communications expert, encourages mastering the communication strategies of a professional who is impressively competent and accustomed to basking in the glory. The reader is invited to “recreate” himself: improve his appearance, choose an appropriate wardrobe, competently organize his work space, learn the behavior characteristic of leaders, and fearlessly present himself to colleagues and partners. Particular attention is paid to the rules of etiquette for those who do not (yet) hold leadership positions. Recommended to owners and employees of enterprises in all existing areas of employment.