Fashion is not just clothes. This is a reflection of the era, real art. It influences life in general: painting and design, literature and technology, the lifestyle and behavior of people, helps them realize themselves both in the profession and in creativity. Who are they - the trendsetters, the cult figures who create the history of this art that makes our lives more beautiful? What do they think about the creativity to which they have dedicated their entire lives? How do they reason about what they see around them? With what eyes do they look at the world, at their own and at our lives? This book is an attempt to look beyond the catwalk and understand the atmosphere in which fashion masterpieces were born and are being born, what the price of success is, how and how popular fashion designers lived and live. As you know, geniuses are talented in absolutely everything, so the statements of famous couturiers are wise, witty, and relevant at all times, and the advice of people who are so successful in their business will be useful not only in relation to fashion, but in life in general. The book contains statements from such iconic figures in fashion history as Coco Chanel, Pierre Cardin, Yves Saint Laurent, Hubert de Givenchy, Emmanuel Ungaro, Paco Rabanne, Giorgio Armani, Karl Lagerfeld, Vivienne Westwood, Calvin Klein, Gianfranco Ferré, Gianni Versace, Christian Lacroix , Jean-Paul Gaultier, John Galliano, Christian Louboutin, Donna Karan, Domenico Dolce and Stefano Gabbana.