The most daring Christian book written in our time. In terms of influence, Rob Bell can be put on a par with Nick Vujicic. “Love Wins” is an equally powerful challenge and message to a positive and meaningful life, which has received a warm response from millions of hearts. How often do you hear very serious spiritual people talking about morality, salvation of the soul, eternal life? A select few will go to a pleasant place called heaven, while others face the unpleasant prospect of writhing in the torments of hell forever. How often do you hear calls for reprisals against blasphemers? Demands to defend someone's offended faith? Promises of God's punishment for everyone who doesn't think so? All these warnings, threats and calls are implanted as the fundamental truth of the Christian faith; to doubt it is the same as rejecting God. But these are all false, toxic “eternal values” that hinder the spread of the real gospel message of love, reconciliation, forgiveness and joy. The message of God's love that our world desperately needs. Even before its release, Rob Bell's book became a sensation and split the reading world into two numerous camps of opponents and supporters of the author.