"Backlash" is a book that reveals to the reader the fundamental principles and mechanisms of the emergence and development of counterbalances in society. Author Naomi Wolf carefully examines the phenomenon of backlash - the reaction to women's progress in politics, economics, and culture. The book analyzes and reveals the role of the media, politics and culture in the formation of stereotypes that lead to varying degrees of infringement of women's rights. "Backlash" is not only a critical analysis, but also a call to action, to unite women and men in the struggle for equality and justice.