The book characterizes the basic concepts of the new scientific and educational discipline - linguoculturology (culture, mentality, worldview, ethnicity), shows the accumulating properties of the word and the associated possibilities of natural language, discusses the problems of protecting language and culture, demonstrates the effectiveness of a complex of copyrights methods for obtaining linguistic and cultural information. Linguoculturology in universities and schools organically complements the basic courses in the theory of language and cultural studies. Day of Philologists and Culturologists, teachers, graduate students and students.