“The world is the way it is hammered into people’s consciousness. And we, PR people, do this.” The author of this statement, Mika, who doesn’t give a damn, lives, trying not to burden himself with unnecessary moral standards, because: “Nobody is interested in goodness in its pure form! And if anyone is interested in it, then only in the form of pure profit.” It would seem that Mika is a typical anti-hero of his time, but, along with cynicism, he has so much charm that he looks like a “hero of his time.” So who is he - this guy, capable of creating heroes and anti-heroes himself in a reality that has long become virtual?