"The Hero and the Rebel. Branding Using Archetypes" is a book that will help you understand the essence of creating your own brand through the prism of archetypes. The author explores the concepts of hero and rebel as key archetypes that can be used for brand positioning in the market. In addition, the book provides practical tips and tools for attracting the attention of your target audience and building a successful brand strategy. Thanks to this book, you will be able to better understand how to create a brand that will be distinguished by its uniqueness and ability to stand out from the competition.