"Don't be boring!" Think of this principle as a spice that you use to flavor everything you do. This is exactly what the eccentric Andrew Mason does, the creator and inspirer of Groupon, which managed to make the most lightning leap to success in the shortest time in the history of Internet business. This is exactly what Mason advises anyone who wants to rise to heights unattainable for most companies to do. In the fall of 2010, Groupon rejected an offer from the supergiant Google, which wanted to buy it for an unprecedented sum for a startup - $6 billion. Groupon and its creators preferred independence, and, as it turned out, this step became key to their future...