Behind the wall of filters. What is the Internet hiding from you? / Eli Pariser; lane from English A. Shirikova (Eli Pariser. The Filter Bubble: What the Internet Is Hiding from You). — M.: Alpina Business Books, 2012. — 304 pp. “Behind the Wall of Filters” is a fascinating story about how the Internet, once open and free, began to control us and limit our information. The biggest Internet companies today use numerous algorithms and filters to show us what they think is important to us. The idea of a relevant Internet is not bad in itself. But this phenomenon also has a downside. Firstly, through filters we cannot see the whole picture. We see only its edited version. Secondly, we don't notice the filters themselves. Therefore, we don’t even realize that something was thrown out of the picture. And finally, today we do not determine what is important to us. Machines do it for us. Eli Pariser opens readers' eyes to the mechanisms of the modern Internet and warns about the danger of becoming isolated behind a “wall of filters.” His book is a surprisingly bright and interesting study about the dissemination of information, its impact on society, and also about ethics and social responsibility. Recommended reading for anyone interested in the Internet, modern mass communications and social development.