We are surrounded by paradoxes. They are inevitable, like gravity. Inhale and exhale - to live, you must do both. Part and whole - man is an individual; at the same time the individual is part of something larger, such as a family. Paradox is everywhere; it is he who moves life. Paradox knows no boundaries - geographical, social, economic, political, cultural or organizational. This book is about how people, teams and organizations can do great things - from increasing profits to improving personal relationships - by managing paradoxes well. The publication presents practical methods for changing thinking and tools with which you can make these changes. The examples provided clearly demonstrate the value of such changes, show how people achieve the “impossible”, striving for goals that seem incompatible. The book is addressed to managers of all levels - from entrepreneurs, members of business boards of directors to managers of the creative department, education, etc. Also it will be useful to anyone interested in the topics of developing critical thinking, management and leadership.