The book How to Measure Everything: Finding the Value of the Intangibles in Business is an indispensable source of knowledge for practitioners in the field of business intelligence, marketing and strategic management. The authors of the book, Douglas Hubbard and Erenju Kaufman, offer an innovative approach to measuring risks and assessing the impact of non-malign factors on business processes. In How to Measure Everything, readers will find methods and tools to evaluate even the most complex aspects of business, such as innovation, company reputation, or the likelihood of a new product's success. The book will help to understand how important is the correct assessment of the probability of events and how it can affect the company's strategic decisions. With concrete examples and practical advice, "How to Measure Everything" will be a reliable assistant in solving complex business analysis tasks and will help you make informed decisions based on data, not assumptions. This book will be a useful guide for business managers, analysts and anyone interested in the development of their business in today's competitive environment.