Just a few years ago, leaders of many organizations whose businesses generate large volumes of operational data doubted the value of the Big Data approach. Today, those who continue to hesitate are missing out on the ever-increasing opportunities of this approach, increasing the risk of losing market share and becoming laggards and obsolete. But where to start if you want to take your organization to a new scientific and technological level, to decision making using Big Data? The answer comes from Bill Franks, director of analytics at Teradata and a faculty member at the International Analytics Institute, who has more than 20 years of experience working on large real-business analytics projects. “The Analytics Revolution” is a step-by-step practical guide to implementing operational analytics and automating decision making. Analytics, IT specialists and anyone who wants to make their organization more successful using a Big Data approach will appreciate Franks' work.