Do you want your creativity to be recognized? So that people use your product, forgetting about competitors’ offers? And will your content excite your target audience? So that people realize the usefulness of your research? Would the person you are in love with pay attention to you? To get your students to put down their gadgets and open-mouthed and intently listen to what you have to say? If you answered yes to at least one of the questions, this book is for you. Ben Parr, founder and managing partner of the Dominate-Fund, a venture fund that invests in startups, publicist, journalist and social media and technology researcher, talks about how our attention is intricately designed and offers practical methods for attracting it to any audience. field of activity or situation.