The book by Mark Tungate, a renowned journalist and author of a number of popular books on advertising, fashion and branding, provides a detailed and consistent history of advertising as a business industry and as a creative process. The stories of the world's leading advertising agencies, the most famous advertising campaigns that influenced the development of this “creative business” are described. The author painted vivid portraits of revolutionaries, businessmen, hooligans and perfectionists - all those extraordinary personalities, thanks to which “consciousness manipulation” today attracts many charismatic and bright people who combine creativity and entrepreneurial talent. The book is a full-fledged textbook on advertising and, at the same time, is devoid of the bulkiness inherent in encyclopedias. This is a comprehensive, lively and fascinating overview of the advertising industry in its historical development. The book is intended for top managers and employees of advertising and PR agencies, teachers and students specializing in the study of advertising, as well as for everyone who is interested in this most interesting area of human activity.