The authors offer an effective, practical formula that allows you to make trust a factor that multiplies results and achievements for leaders, organizations and even entire countries. Covey and Link show how to break out of the limiting framework of “either/or” thinking and use the power of “reasonable trust”, which allows you to realize maximum opportunities with a minimum of risk in an environment of general mistrust. For a wide range of readers. Published in Russian for the first time. < /p>