The purpose of this book is to open people's eyes to what is happening right now and to demonstrate several alternative futures for the next 50 years. Its author, an Australian philosopher and futurologist, dispenses with cheap sensations, conspiracy theories and scenarios of future disasters and revolutions. Analyzing more than 40 major trends affecting politics, science and technology, financial services, healthcare, media, transport, retail, travel and food, Watson gives us a fascinating and sometimes disturbing picture of the radical changes in human life in the coming years. half a century. For a wide range of readers.