Topical intellectual non-fiction, which examines the question: how can people of creative professions make a living in the age of digital technology. Based on interviews with writers, musicians, artists, artists, the author of the book argues that if in the Renaissance artists were artisans , in the 19th century - bohemians, in the 20th century - professionals, then in the digital era a new paradigm is emerging that changes our ideas about the nature of art and the role of the artist in society. William Deresewitz is an American writer, essayist and literary critic. Nominee and winner of national awards. Publishing design preserved in PDF A4 format.