This book is a unique step-by-step plan for creating and developing startup projects with a clear explanation of all the main mechanics, templates for key documents and examples of winning approaches.The book is based on the personal experience of the authors: Maxim Spiridonov, who created Netology- groups, one of the most successful and expensive Runet companies, and Vyacheslav Makovich, a professional startup tracker, investor and organizer of major entrepreneurship development programs. And also in the practice of dozens of successful IT entrepreneurs and investors who became guests of the Runetology and Entrepreneur's Notes programs, including: Shahar Vaiser (Gett), Georgy Solovyov (Skyeng), Oscar Hartmann (CarPrice), Dmitry Navosha (Sports .ru), Evgeniy Naydenov (Ultimate Guitar), Igor Ryabenky (AltaIR Capital), Arkady Moreinis (United Investors) and many others.This book will become for you at the same time:• a handbook in which you will find answers to the key questions that founders, managers and investors face|• a manual with a set of the most effective techniques, templates, examples and exercises|• a collection real business cases, the solution of which helps to reach a new level of development.The book is suitable for novice entrepreneurs, founders of existing startup projects, investors, managers of traditional businesses who want to launch an internal startup to maintain a competitive position in the new technological reality.