The Caterpillar Way. Lessons in Leadership, Growth, and the Fight for Value
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This book is about Caterpillar, a once struggling company that became the world's leading manufacturer of construction and mining equipment through visionary management decisions. Authors Craig Bouchard and James Koch, who have a successful history together, analyze in detail the reasons for the rise and fall of Caterpillar and trace the company's history from its very beginnings. They consider from different points how masterfully CAT has passed the test of the market and how its strongest competitors - Komatsu and Deere - even with their best efforts, remain to this day in the role of catching up. With the help of CAT's employees and competitors, the authors take the reader through a cautionary tale of how companies need consistency in reorganizing and expanding production, as well as maintaining corporate culture in the face of an economic recession.
Data sheet
- Name of the Author
- Джеймс Кох
Крейг Бушар - Language
- Russian
- Translator
- ЗАО «Компания ЭГО Транслейтинг»