Any creator who puts his soul and, accordingly, love into his works, bears full responsibility to people, God and the Devil for the consequences of making these creations public. The main character of the novel, Anatoly, like all employees of the advertising agency, created projects that, in essence, were supposed to kill people. Even social advertising from their “pen” came out distorted, directed against humanity. The more people died from this advertising, the more the creator earned, the fewer loved ones and dear people remained around him. The hero has to choose – material things or love. The book is part of the youth series of nominees for the Debut literary award.