The time has come for serious changes in business. This is no longer heaven, but it is not hell either. Mitch Joel, one of the world's leading experts on internet marketing and new media, prefers to call this time of transition purgatory and warns that many industries and professions could disappear if they don't reset. It's time to reconsider our approaches to doing business and adapt to new conditions. Our future depends entirely on our ability to be smart, flexible and effective in an era of change. The author describes five key forces that are changing business today, and seven factors that will help you build a successful career in these uncertain times. Published in Russian for the first time.