Our actions and acts are certain our ideas. But how always do we control our thinking? A nobel laureate Daniel Канеман explains why we sometimes accomplish inefficient acts and as we accept incorrect decisions. We have two systems of thinking. The "slow" thinking is included, when we decide a task or choose a commodity in a shop. Usually us it seems to that we control these processes confidently, but we will not be to forget that behind our consciousness in the base-line mode the "rapid" thinking works constantly - automatic, instantaneous and unrealized.