This book is a response to the challenge of the time about the need to understand the nature of creativity and teach a person to manage his intellectual activity. Developing the capabilities of the famous theory of inventive problem solving (TRIZ), created by G. S. Altshuller, the authors developed a unique methodology for the formation of creative thinking as a conscious, purposeful and controlled process. The proposed TRIZ tools allow you to successfully solve problems of any degree of complexity arising in production, economics, management, education, marketing. For a wide range of readers interested in the problems of managing the creative process and seeking to improve the efficiency of their professional activities.