This book is intended for company owners and managers at any level who want not just to start working “a little better,” but to actually make the reset that business conditions require in the 21st century, and as a result significantly increase their own profits. This is especially important now, in a very difficult time for everyone. There are no universal recipes for success. But there are models of action based on the fundamental principles of life in our world that work perfectly in any country, any city, any company. The book contains many examples showing how the author’s clients and companies around the world have received amazing results. And not through the introduction of some super-complex technologies, but thanks to simple logical actions accessible to anyone. In addition, it is simply a fascinating read, since the book is written by the author in simple language, as if he were telling his friend about it.