James Caan is a successful British investor. For many years he has been evaluating business projects and deciding whether to invest money in them. To avoid mistakes, James always asks budding entrepreneurs various tricky questions. All of them are collected in this book. What are you willing to do to achieve your goal? Are you sure that you are not confusing business with a hobby and that your product is needed by someone other than you? Are your team really professionals? Have you taken into account all the costs? The author will analyze every aspect of your project. He will tell you how to look at an idea through the eyes of an independent, experienced investor, and will pay attention to the subtleties that entrepreneurs often overlook, for which they pay a lot of money. Anyone who is passionate about the idea of opening a new business should read this book. Withstand the “interrogation” of the author - then you are ready to start your own business!