In a book considerable attention to the psychological aspects is spared in риэлторской activity. An author tells about the types of clients, about that, what tactics to choose during work with them| about abilities, skills that it is desirable to develop at a decision to become риэлтором. The process of sale, послепродажное service, is stage-by-stage described in a book. Recommendations are given on the search of clients, on work with their objections| the rules of conduct are enumerated telephone negotiations.