Title Fight is a book written by author William Campbell Gault. This book examines important aspects of the process of creating titles for works in the genre of popular science literature. The author examines in detail the techniques of choosing titles, their influence on the perception of the text and the interest of readers. "Battle for the title" will be a useful guide both for writers who are looking for an effective way to attract attention to their works, and for readers who are interested in the process of creating literary works.