The book "Poster Man as a Businessman" by the famous American writer William Dean Howells is a unique work in which the author explores the problems of combining literary creativity with business aspects of life. Howells analyzes the influence of commerce on the literary process, considers the ethical and moral aspects of a successful literary career. Readers are offered a deep dive into the issues of the relationship between creativity and business, reflections on the meaning and value of literary work in the conditions of commerce and market competition. The mysterious image of the "Poster Man as a Businessman" described in the book will help readers better understand the complexity and multidimensionality of the process of creating literary masterpieces in the modern world.