Persuasion is powerful force. Every day we growingly depend on ability to convince other. What would not stand before us task - to get a consent, obtain a decision-making, change somebody's relation, - success depends on force of our persuasion. A large role is herein played by a self-appraisal and estimation of situation : to the awareness internal - about itself, and external - that takes place round us.To develop skills of persuasion, on to opinion of James Борга, practically each of us can. An invaluable help herein will be rendered by his penetrating, written with good sense of humour book, plentiful prime examples and entertaining tests. Step by step an author exposes the secrets of the effective intermingling with the surrounding world not only in business but also in personal life.A book is intended for the wide circle of readers.