Without secretaries. Without дресс-кода. Without positions. Without businessplans. Without charts and office hours. And employees appoint to itself a salary.Would you be able to manage such company?Just like this Ricardo Семлер, converting разваливавшийся domestic business into the most unusual company of our time, manages the Brazilian corporation Semco. He built a business model, outliving the cutbacks of economic activity, branch strikes, hyperinflation and other great deal. For the last increased 6 of Semco the profit yield from 35 to 160 million dollars| in a company are practically absent fluidity of shots and there are no signs that her height will be slowed in the nearest years. How did Семлер decide to invert a company from feet to the head, abolishing nine levels of management and entering unprecedented democratic orders for the employees?An author tells about surprizing transformation of the company and changes in thinking of her employees, about that, how the chain reaction of transformations converted a senescent and dying enterprise into one of the most dynamic and innovative companies of the world. It is history of company, entering the lists to the traditional methods of management and showing to the whole world, as possible to score a success with the hard terms of modern business, putting freedom of employees higher corporate aims.