This first guidance on marketing in social networks from the Russian practical worker. A book is written on examples from experience of advancement in a runet more than 700 companies and brands.Here you will find a minimum of theory and a maximum of practical information are кейсы, examples, incremental algorithms of work, clear recommendations about that, how to move forward your business in social networks : to prepare and conduct the effective SMM- campaigns, estimate their results, to increase sales by means of SMM- of strategies.A large practical value is presented by the recital of author of features of advancement in home интернет-пространстве, where a leading social network is "ВКонтакте", and behavior of users of Twitter and Facebook differ in the row of the personal touches.For leaders and managers of companies, marketing specialists and ad makers.4th edition.