Months of writing and of alterations of written, мыканья on publishing houses, tedious work on advancement of own book - so a career began business-author of Catherine Иноземцевой.After three years at school of writing, by founded Catherine, 1287 students studied, 2709 reasons were born, 1756 from that published large MASS-MEDIA. And main: each of graduating students got knowledge about that, how writing helps to develop personal brand.In this book is experience of author in creation of useful and interesting content, co-operating with MASS-MEDIA and search of your koda of popularity.