The offered work is research of eternal philosophical problems, perturbing a man - searches of sense of life, destiny and self-realization in the context of values, moral and morality. For this purpose in a book the analysis of social behavior, and also influence of social and ethic norms, is given on behavior and personality height. The concept of self-realization is also investigated as to the leading necessity of man, traced, as social behavior of man changes in the process of development of personality.