The book "The Auburndale Watch Company's First American Joke Towards a Dollar Watch" by Edwin A. Battison tells the story of the formation of the American watch industry and the Auburndale Watch Company's attempt to create an affordable dollar watch. The author examines the technical inventions, business strategies, and societal circumstances that influenced this ambitious project, revealing an important stage in the development of the watch industry in the United States. The book is full of interesting information for watch enthusiasts, historians of technology, and anyone interested in the history of American industry.