The book by Oleksiy Filanovskyi is not a textbook on marketing and not a guide for narrow specialists in certain fields of marketing activity. And the word "Main" in its name indicates, first of all, that it contains answers to the most fundamental questions related to marketing, which is alive, changeable and mobile, like mercury. It is important - we are talking about our Ukrainian realities, our markets, our consumers and our cultural paradigms.The book will be interesting and useful to entrepreneurs and civil servants, marketers and advertisers, students and managers, those who are going to change profession, and those who intend to change everything around them - starting with their own company.This is exactly the task the author set for himself - and successfully implemented it.