The Elements of Showcard Writing by John H. De Wilde is a practical guide for those who want to learn the art of creating advertising signs that attract attention and attract customers. The author describes in detail the technique of writing text on signs, the use of different fonts, ornaments and colors. The book contains numerous examples, step-by-step explanations and illustrations that will help you learn the basic principles of creating effective show cards. This book will help you improve your sign writing skills and make them more attractive to your business.