PR

If you don't know what to do and where to start, that's a problem. If you understand what needs to be done, but now you need to make an effort, spend time an...

Every decision you make changes your life. The fatal merger of Daimler and Chrysler. Miramax bankruptcy. The Apollo 13 accident. What unites all these events...

Why don't people understand each other? Why do even your most understandable and clear arguments or ideas sometimes cause fierce resistance or distrust from ...

So, it's done! You have been hired as an advertising manager. Perhaps you were even happy at first: what’s so complicated about it?! Let's say that on the wa...

The manual contains informative answers to exam questions in the academic discipline “Advertising.” Accessibility of presentation, relevance of information, ...

Mikhail Chernyavsky is a professional manager in the field of project management. Graduated from the National Research University Higher School of Economics ...

The book by Robert A. Lutz, vice chairman of the board of directors of Chrysler Corporation until 1998, and now vice president of General Motors, wittily and...

A successful company does not start with millions of dollars in investment, it starts with the question “WHY?” - Simon Sinek, the author of the best-selling ...

The book is dedicated to the history of the transformation of public sector management in Great Britain, which occurred over a short period of time and had a...

Capture attention, attract, convince - the three main tasks that every marketer solves. Are you trying to be convincing, but your texts do not attract people...

The book was published by the Ripol Classic publishing house in 2002 under the title “36 laws of effective company management.” Every entrepreneur, and not o...