We are people of habit, programed by an evolution on safety, especially when rates are high. But the world changes, and now, not going out from the zone of comfort, it is impossible to obtain the desired heights.Due to a book "IDEAS PARADOXICALLY: AS RIDICULOUS IDEAS CHANGE LIFE" you know, how to enter the lists to itself, to change, be not afraid to think dare risky - whoever risks in fact, that does not drink champagne very expensive, marking the subjugation of new tops in business and life.John Сакс, being base on great number of scientific researches, tells how to do the first step outside the close and pressing zone of comfort with the minimum expenses of heartfelt forces on a fight against itself. And also explains how this step influences on creative potential of man - certainly, positively, in fact in an order to go out from the zone of comfort, you need переосмыслить the attitude toward itself and lives in unit.Paradoxical thinking oppositely intuitional, and, and usual - you will have to enter the lists to itself.In a book you will find mass of the real examples, as people movable a new and alien to other idea infected other and created enormous corporations, going to success, changing the intuitional thinking on paradoxical one!